50 years of success in the niche
Jürg Hofmann is a man of clear words: „Either a really good feast for the 50 years jubilee of our company or not a feast at all“. The owner of the animal nutrition company HOKOVIT decided at last for the former. The result was great: 280 invited guests flocked to the springlike adorned Eventhall of the Parkhotel Dreilinden where they were received by Jürg Hofmann, his wife Elisabeth and his offsprings.
The second generation started from below zero
In his speech Jürg Hofmann looked back to a turbulent company history. After the foundation by his father the company had at first much succes. Because of the booming veal branch at that time the HOKOVIT feed was sold splendidly. But by risky trips in other buisiness areas the company slid in the seventies on an evil track. This was the moment when Jürg Hofmann with his now already deceased brother took the lead of the company. As Mr. Hofmann explained, he and his brother brimed at that time over with lightheartedness. „We said to ourselves: We start again, not with zero like our father, but below zero.“ With the focus on petfood and natural feed additives HOKOVIT found a profitable niche. In addition opened the step abroad new possibilities. Today HOKOVIT exports feed in over 25 countries in the whole world. Altough HOKOVIT is much smaller than other Swiss feed producers, the company of Jürg Hofmann is the only Swiss feed exporter. Another main pillar of HOKOVIT is the fishfeed market. As the only Swiss fishfeedproducer, the company owns in the meantime a market share of about senventy percent in Switzerland. „I enjoy the 50 year jubilee,“ says Jürg Hofmann already in the beginning of his speech „because to the hunderd year jubilee I will no more attend“.
The third generation is ready
One who will possibly celebrate the hunderd year jubilee is his son Alexander Hofmann. He is
studying Business Administration and is working as junior partner in the family firm. He is convinced that HOKOVIT as a small company has to excell other firms by special products, said Alexander Hofmann.
Not only members of the family Hofmann took the speech. Erich Widmer, sales manager
Switzerland, addressed the family Hofmann in the name of the staff and presented a surprise: During the jubilee is beeing a big stone (a boulder) - with the inscription „50 years HOKOVIT“ - installed in front of the main building of the company in Bützberg, said Mr. Widmer. This stone beeing the jubilee present of the staff for the enterprise family Hofmann.